Here’s the real reason why Ten’s The Masked Singer has been benched

Fans of shiny-floor singing show The Masked Singer were disappointed earlier this year when Channel 10 announced that neither The Masked Singer nor The Bachelor would be returning to screens in 2024, despite being announced at Ten’s upfront.

This disappointment was compounded last week when neither show appeared on the network’s schedules for 2025.

Daniel Monaghan, Paramount ANZ’s senior vice president of content and programming, tells Mumbrella that The Bachelor definitely wasn’t in consideration for 2025, although was less definitive about whether they mulled over the return of the country’s favourite psychedelic puppet show.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.