Australian streaming market: Prime Video catching Netflix; Stan overtakes Paramount+

Netflix has been the top video streaming service in Australia since coming to market in 2015, but its reigning days might be numbered as Amazon Prime Video subscribers continue to climb.

This is according to JustWatch’s quarterly streaming report, which uses a sample size of between two and 2.2 million monthly users.

While Netflix controls more than a quarter of the total market share, its percentage hold has remains static, while Prime Video managed to climb from 20% to 21%. A minor increase, but representative of the movement in the market as a whole, which saw Paramount and Binge also climb 1%, while Disney+ and Foxtel Now fell 1%.