Australian Turf Club appoints MAXCo.LAB for racing season
Australian Turf Club has tapped strategic, through-the-line agency MAXCo.LAB to assist with publicity and media relations for the fast-approaching 2023 Sydney Everest Carnival, and 2024 Sydney Autumn Racing Carnival.
MAXCo.LAB will work in partnership with the Australian Turf Club marketing, communications, and public relations teams to “elevate the two Sydney Racing Carnivals as the most desirable destinations for social occasions and celebrations throughout the spring 2023 and autumn 2024 seasons”, with a renewed focus on the lifestyle, entertainment, fashion, and social activities.
