Australian Turf Club appoints MAXCo.LAB for racing season
Australian Turf Club has tapped strategic, through-the-line agency MAXCo.LAB to assist with publicity and media relations for the fast-approaching 2023 Sydney Everest Carnival, and 2024 Sydney Autumn Racing Carnival.
MAXCo.LAB will work in partnership with the Australian Turf Club marketing, communications, and public relations teams to “elevate the two Sydney Racing Carnivals as the most desirable destinations for social occasions and celebrations throughout the spring 2023 and autumn 2024 seasons”, with a renewed focus on the lifestyle, entertainment, fashion, and social activities.
“We are excited to work with MAXCo.LAB for the Sydney Everest Carnival in spring 2023 and the Sydney Autumn Racing Carnival in 2024, leveraging the agency’s extensive experience and impressive credentials in the luxury and lifestyle industries to make the upcoming seasons some of the most exciting yet for Australian Turf Club,” says Yael Bradbury, General Manager – Marketing for Australian Turf Club.
“At the MAX NETWORK, we have a proud history of supporting the Australian Turf Club and have been able to attend numerous carnivals across the years with our network of luxury and premium brands,” said Lynette Phillips, CEO & Founder of the MAX NETWORK.
“This year, we are thrilled to be appointed by ATC to manage the strategic communications and publicity for the event, cementing its place as the destination of choice for social occasions and celebrations in Sydney.”
The upcoming 2023 Sydney Everest Carnival officially starts with a long lunch on September 1, before the first official raceday a fortnight later, on September 16.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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