Australian Turf Club bids to appeal to ‘racegoer of tomorrow’ with online game

The Australian Turf Club is looking to appeal to the youthful racegoers with the launch of an online game to promote the 2011 Sydney Spring Carnival.

The game enables players to race at Rosehill Gardens or Royal Randwick.

Developed by The Byte Channel, the game comes six months after the launch of the AAMI Golden Slipper online horse racing game in March, also created by The Byte Channel.

According to agency, 30% of registered AAMI Golden Slipper online game players purchased tickets to the Golden Slipper.