Australian Unity ad puts emphasis on heritage
Spinach has created a demographics-spanning advertising campaign for financial brand Australian Unity designed to demonstate the brand’s lengthy heritage.
The campaign includes a lead 60 second TV ad, four 30 second versions plus an outdoor campaign.
Kimina Lyall, Australian Unity’s group executive for corporate development, said: “Australian Unity has grown organically—by continually evolving and providing the services and products needed by the communities it serves—as well as through successful strategic mergers and diversification into new business activities. This campaign puts these achievements in context.”
Credits:
Executive Creative Director: Frank Morabito
Director: Luci Schroder through The Directors Group
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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