Australian viewers prefer the CTV ad experience over linear TV, IAS finds

May 24, 2022 10:15

Integral Ad Science (IAS), a global leader in digital media quality, today released new research on Connected TV (CTV) trends in Australia.

The report explored how CTV shapes the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics