Australian viral video chart: Sport takes out the podium places for most shared ads of the week

l'oreal BrondeThis week Australia’s most-shared viral videos have centred around sport, with the Rugby World Cup, the Bathurst 1000 and the AFL Grand Final flyover taking out the top three spots.

However there’s also a place for the unboxing of a motorbike, while Wil Anderson’s Gruen mockery of the ‘Bronde’ campaign from L’Oreal hasn’t done any damage to its shareability.

Here are the top 10 most shared ads in Australia on the past seven days according to Unruly.

1. Beats by Dre: #TheGameStartsHere

Published on October 9

#TheGameStartsHere shows New Zealand’s Rugby World Cup captain Richie McCaw sharing the story of his legacy.

Shares in the last 7 days: 7,644. See the spot on Facebook.

2. Red Bull Racing Australia: Jamie Whincup & Craig Lowndes: From the backyard to Bathurst

Date Published: 6th Oct

Red Bull Racing’s promo for its ultimately victorious Bathurst 1000 campaign sees its drivers imagining what it would be like to live next door to themselves.

Shares in the last 7 days: 7,243

3. Virgin Australia: AFL cup flight path

Date Published: 3rd Oct

It generated a huge social media backlash, but Virgin Australia’s decision to make its plane which flew over the MCG for the AFL Grand Final trace the outline of the AFL cup with its flight path proved eminently shareable. See the spot on Facebook.

Virgin AFL cup flight path

Shares in the last 7 days: 4,939.

4. Gillette Venus: My &s. My Choice

Date Published: 27th Sep

Gillette follows Dove down the female empowerment path with an inspiring ad telling women not to define themselves by one category.

Shares in the last 7 days: 3,120

5. Apple Watch: Train

Date Published: 6th Oct

Apple’s short and punchy ad demonstrating how its new watch can track your performance.

Shares in the last 7 days: 2,855

6. Beats by Dre: Sebastien Chabal’s recipe for victory

Date Published: 2nd Oct

French rugby monster Sébastien Chabal gives his recipe for victory against the #rosbif (that’s England). Perhaps unsurprising this was popular after Australia’s annihilation of England.

Shares in the last 7 days: 2,848

7. Brand: Kawasaki Motors Australia: The Kawasaki 2016 Ninja ZX-10R fresh out of the box ‪#‎ninjagetcloser‬

Date Published:  8th October

Yep, it’s an unboxing video for a new motorbike. See the spot on Facebook.

kawasaki unboxing

Shares in the last 7 days: 2,676.

8. Bonds Australia: The Boys – Part 1: Impact

Date Published: 6th Oct

A day in the life of two talking testicles? What more could people want to share than the first in this online video series from Clemenger BBDO Melbourne.

Shares in the last 7 days:2,636

9. L’Oreal Paris: Want to go Bronde?

Date Published: September 14.

We suspect the popularity of the how to video telling people how to create that ‘Bronde’ look might be something to do with Wil Anderson’s ongoing gag about it on the ABC’s Gruen. Or a lot of women like the look.

See the spot on Facebook.

l'oreal Bronde

Shares in the last 7 days: 2,271

10. Commonwealth Bank Never stop dreaming big. Because when we believe, we Can.

Date Published: 21st Sep

This clever little Buggsy Malone inspired ad created by M&C Saatchi is hanging round in the top ten for CommBank.

Shares in the last 7 days: 2,104


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