Australia’s domain name system administrator unveils new website, CX design via Thinkerbell

January 13, 2025 4:03

auDA, the not-for-profit administrator of the .au domain name system, has launched a new website to easily connect with Australians, with the digital customer experience (CX) design developed by Thinkerbell.

The new site allows Australians to easily choose .au domain names, find information about auDA and its work, and build on the administrator’s brand trust and loyalty.

Websites with a .au domain are more trusted by Australian consumers online than those without, according to auDA research, and the enhanced CX journey hopes to uphold this good governance. It reinforces auDA’s purpose and impact, which both lie at the heart of the new site.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.