Australia’s indie media agencies landed record number of clients in 2023

Australia’s independent media agencies have landed a record number of client wins in 2023, according to the Independent Media Agencies of Australia (IMAA).

The industry association for the independent media agency industry surveyed some of its 160-plus members, and counted over 100 major new clients won, including Sanitarium, Peters Ice Cream, Forty Winks, Vitasoy The Iconic, plus a number of multinationals.

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