Australia’s ‘largest privately owned marketing communications group’ rebrands

IPMGIPMG, which claims to be Australia’s largest privately owned marketing communications holding company, has undergone a rebrand with a new tagline ‘Empowering brands to connect’.

The group,  owned by the Hannan family which was named number 19 on the BRW families rich list with an estimated fortune of $615m, subsumed many of the assets from the failed BlueFreeway holding group, which it owned 73 per cent of and took it private in 2008 after a string of disastrous investments.

The group’s assets, including digital creative agency Holler, PR companies Spectrum Communications and  Max Australia and printers Offset Alpine Printing among others, and claims revenues of $400m for the group, which employs 1,300 people.

Other assets it controls handle direct mail, packaging and web hosting and management.

As part of the rebrand there is a new corporate logo, and the tagline, which it says in a release today “unites the businesses of the group with a common purpose and encapsulates their shared vision – to create meaningful connections between brands and their audiences”.

Kevin Slaven, CEO IPMG. added: “The company will continue to organically grow and make additional investments in marketing communications businesses to further enhance its service offering and to enable customers to engage with their audiences even more effectively.

“No other privately owned group of companies in Australia today can provide the same breadth of seamless communications across both emerging and traditional channels to drive customer engagement. Customers are now taking an omni-channelled approach to their marketing, which means IPMG can engage a more extensive range of our services to the same customer.”


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