Australia’s most downloaded apps: Binge beats Netflix as 9Now makes list

May 5, 2022 9:00

Sensor Tower, a market intelligence company used by the likes of Nestle, Twitter, HBO, and Target, has released new data looking at how local streaming services are dominating Australia’s mobile devices as some of the most downloaded apps in Q1.

The key findings in the new survey showed government apps and the usual suspects of TikTok, Facebook and WhatsApp dominated the top most downloaded apps last quarter.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

9Now Binge Eugene Du Plessis Netflix Pathmatics Senor Tower TiktTok

2 COMMENTS

Apps Come and Go 5 May 22

For this data to be truly interesting, it would have to show how many apps were deleted and what other key content they had at the same time. Eg Binge had ‘And Just Like That’ which would of tapped into an audience who would of been unlikely to otherwise subscribe.

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Anonymous 22 May 22

Perhaps because Foxtel started giving it away for free for 12 months? Tough one to sustain..

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