Campaign Review: Federal Election face-off
In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. For this week’s Campaign Review, Mumbrella asked The Work’s senior strategist Lucy Batchelor and Host/Havas’ group creative director Henry Kember to review the lead election campaign spots created by the major parties ahead of the 2022 Australian Federal Election.
Party: Australian Labour Party
Campaign: Anthony Albanese will deliver a better future
The verdict: Authentic, but lacking emotion