Australia’s top podcast advertisers revealed

Nathan Jolly

November 20, 2023 9:47

ARN’s iHeart and Magellan AI have revealed the top 15 advertisers on Australian podcasts, with Amazon and BetterHelp topping the list.

The report used AI to analyse thousands of episodes from over 400 of Australia’s most popular podcasts.

The findings are for the third quarter of 2023 (July, August, September), and show a massive 88% increase in year-on-year spend across Australian podcasting, with most genres seeing a leap in advertiser dollars.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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Australia’s top podcast advertisers revealed

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