Jaywing picks up paid media for Future Super

Ethical super fund, Future Super, has selected Jaywing to head up its paid media.

The new appointment will see the data, creative and performance marketing agency lead Future Super’s Google and Meta paid strategy and execution.

Amanda Chase, executive director of customers and growth, Future Super said: “Our impact is achieved by creating a movement of people who choose to divest from unethical and harmful activities and invest in projects that are making the world sustainable and equitable. We look forward to working closely with Jaywing to help grow the movement of people choosing to invest their retirement savings in line with their values and in climate solutions.”

Rai Campbell, commercial director, Jaywing added: “We are delighted to have been selected by Future Super to lead their paid media across Google and Meta. We have already seen a significant uplift in performance since starting work and we look forward to continuing to exceed the ambitious objectives we’ve been set.”

The win adds to Jaywing’s client list, which also includes The a2 Milk Company, Myer, CROCS, New Balance and Cashrewards.

Last week the agency appointed its first head of planning Lily Hopkinson, to oversee the planning, implementation and optimisation of performance marketing and media campaigns.


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