Australia’s win against Pakistan more watched than Djokovic’s surprise defeat
In a sports dominated free TV line up, Australia’s cricket win over Pakistan in the One Day Series attracted a higher audience than Denis Istomin’s surprise defeat of tennis legend Novak Djokovic.
YOU BEAUTY! An outstanding knock from the skipper, bringing up his 8th ODI hundred from 97 balls! #AUSvPAK pic.twitter.com/TaNVYC1XoP
— cricket.com.au (@CricketAus) January 19, 2017
The One Day Series airing on Nine, saw an average of 902,000 viewers tune in, smashing the Australian Open which managed only 600,000, according to OzTAM’s overnight preliminary metro ratings.
The Aussie’s seven wicket win was the most watched program across key advertising demographics 16-39, 18-49 and 25-54, as well as the most watched non-news program for the evening.
Off the back of the cricket success, Nine won the night managing 22.5% with Nine News just behind the One Day Series pulling an average audience of 867,000.
Seven finished in second for Thursday night television with 20.4%. Seven News was the most watched program for the evening managing 945,000 in front of the tennis and Sunrise’s 328,000.
However, thanks to a strong performance on secondary channels which also carried the tennis, Seven won the night for overall network share.
With the absence of the Big Bash League, Ten finished with 10.7% as Ten Eyewitness News was the most watched program for the channel with 474,000 in front of The Project’s 447,000 and Family Feud’s 411,000.
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