The Special Group Australia creates Paspaley campaign using author Anna Funder

The recently-opened Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection

The multi-channel campaign, which launches this week, takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

Subscribers to will get the exclusive story delivered in seven daily instalments to their inboxes. The story, ‘Everything Precious’, will then be made available as a hard copy, on iBook, Kindle and as an audio book read by Funder. She will also perform a live reading at the collection launch in Sydney on October 8.

Special Group creative director Tony Bradbourne said: “We’re reaching out to an audience that traditionally don’t see themselves wearing pearls with a campaign that goes much deeper than your usual fashion advertising. It was a unique experience working with Anna, Teresa and Derek to create a campaign that works so strongly across so many media channels.”

Funder described it as “one of the most exciting writing experiences I’ve had”.

“To have total creative freedom, a time limit and an audience turns out to be the perfect conditions for writing a short story,” she said. “And the idea that a company which makes things of great beauty and value from nature values literature, which, on a good day, is also something of beauty and value that reflects the world around us, was inspiring. Writing this story has been a joy and a privilege, and was some of the most fun I’ve ever had writing.”

The recently launched Australian office of The Special Group pulled off one of the biggest talent coups for an independent in recent years, poaching Whybin\TBWA executive creative directors Dave Bowman and Matty Burton.


Client: Iris Kleimann

Creative Directors: Tony Bradbourne & Rob Jack

Managing Director: Michael Redwood

Head strategist: Claire Beatson

Account Director: Rebecca Smith / Tiffany Hunter

Producer: Emma Pirie

Design Director: Emma Kaniuk

Social Strategist: Cade Heyde / Olivia Drake

Author: Anna Funder

Lead talent: Teresa Palmer

Photographer: Derek Henderson

PR: Sarah Carroll / Black Communications

Media: Razor


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