Automotive brand LDV appoints VCCP as creative agency of record
VCCP has been appointed as creative agency of record for automotive brand LDV, part of the Ateco Automotive Group.
Appointed following a competitive pitch process, VCCP has been tasked with building LDV’s brand awareness.
LDV has appointed VCCP as creative agency of record
Liz Katsiotis, LDV national marketing manager, said: “It’s been a real pleasure getting to know VCCP through this pitch process and we’re looking forward to working with them to educate more Australians about the incredible value they can get with LDV.”
VCCP managing director, Suzie Roberts, said: “We’re excited to be working alongside a true challenger brand in the Australian market and telling their story to a wider audience.”
LDV launched in the Australian market in 2013 with a range of vans, utes and SUVs.
In September, VCCP Sydney CEO Andrew Holt departed the agency following a ‘mutual decision’.
VCCP’s clients include Compare the Market, ING Direct and Fitness First.
