Autotrader launches new ‘Feel like A Car person’ campaign via Saatchi & Saatchi

July 13, 2021 10:35

For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars.

In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.

https://vimeo.com/570150869/d24086f186

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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