Omnicom retains PepsiCo account with new purpose-built agency, Trio

The Omnicom Media Group (OMG) has retained the PepsiCo Australia media account, following a pitch process, with a new custom built agency, Trio to handle the account, led by managing director Stuart Bailey. The pitch was held following the appointment of a new CMO at PepsiCo in October 2020.

Trio capabilities will draw from OMG’s wider network, providing a specific strategy with custom built solutions for PepsiCo in the local market. The account was previously held by OMG’s PHD.

The new purpose built agency’s primary remit will be to “transform PepsiCo’s media function with a focus on developing winning brand communication strategies that generate consistent growth, consumer segmentation, journey mapping and data driven marketing”.

MD Stuart Bailey