Avenue C wins KitchenAid closed pitch

Indie media agency Avenue C has been appointed to KitchenAid’s media account, following a closed pitch.

The announcement:

Leading independent media agency, Avenue C, has been appointed to handle all media planning and buying for KitchenAid following a closed pitch.

KitchenAid, owned by Whirlpool Corporation, is widely recognised as an iconic and much- loved brand, known for its beautifully designed quality kitchen appliances. KitchenAid is widely trusted for its commitment to excellence and enduring reputation in the industry.

Following the pitch KitchenAid were impressed with Avenue C’s experienced and knowledgeable team and loved that those pitching would be the team running the account from beginning to end.

“We are so excited to be working with the team at Avenue C. It is clear that they have a deep level of knowledge and passion for media and we are looking forward to working with them as we bring KitchenAid to even more kitchens across Australia and NZ,” said Bec Edwards, Marketing & E-commerce Director ANZ, KitchenAid.

Melissa Mullins, Managing Partner at Avenue C, added: “We are thrilled to be working with such an iconic brand. Who doesn’t want one of those beautiful mixers on their counter top?! The KitchenAid team have already achieved amazing things and we cannot wait to grow the business even further.”

Source: Avenue C


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