Avid Collective and Mindshare unveil pro-bono reef conservation campaign for Citizens of the Reef

Avid Collective and Mindshare have unveiled a new, pro-bono campaign for conservation charity, Citizens of the Reef.

Launching this week, the campaign supports the organisation’s annual Great Reef Census, a groundbreaking citizen science project to survey the Great Barrier Reef.

The campaign marks the second partnership between the trio and runs across digital assets for brands and platforms, including Thrive Planet, Student Edge, Signature Luxury Travel & Style, and Cosmos Magazine.