Avid Collective nabs Guardian’s James Bannerman for agency sales director role

Avid Collective, a digital media network, has appointed former Guardian group account director James Bannerman to the newly-created role of agency sales director.

In his new role, Bannerman will focus on the company’s partnerships with local media agencies for both existing and new clients.

After spending almost five years at The Guardian, and five years at Fairfax before that, Bannerman will now report to Avid Collective managing director Luke Spano. His position was created to “ultimately embed Avid as a fixture across all Australian agencies”.

“James has shown an ability to forge great relationships over his previous tenures at The Guardian and Fairfax, and we are excited for him to continue to do that whilst representing Avid in market,” said Spano.

“The rate at which both our reach and business is growing it is vital for us to be keeping close relationships with our partners in market and educating media agencies about the developing Avid proposition.

“We have some awesome product developments and announcements coming over the next few months and it is exciting that our commercial team is growing stronger so we can continue to develop the solutions we create, leveraging the unique Avid product suite and brands.”

Recently, Avid rebranded from Where to Media, and added Leah Stalker as senior commercial manager and Batoul Peters as client solutions director. And last month, We Think Media’s Peter Wiltshire and MiQ’s Jason Scott joined Avid’s new advisory board.

“It’s great to be joining Avid at such an exciting time in its growth and development trajectory,” Bannerman said.

“It’s an exciting business with a suite of products that have the ability to connect brands with people in an engaging and unique way. I look forward to working with the team as well as educating agencies on the Avid proposition.”

Alongside Avid’s original Where To Media brand, Where To Australia, the company’s new media brands include ‘Add To Cart Australia’, ‘For The Home Australia’, ‘Where To Travel’, ‘Thriving Planet AU’, ‘Best Life Australia’ and ‘Culture Feed AU’.

Its client roster includes eBay, Kahlua, and Bridge Climb.


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