AWARD School applications open, School heads announced

The 2018 AWARD School heads have been announced and include McCann’s Benjamin Davis and Clemenger BBDO’s Brendan Willenberg

The announcement:


  • 2018 AWARD School applications now open – submission guidelines and application form available at https://awardonline.com/education/award-school
  • Learn Big Ideas For a Big Future – students to explore the “power of the big idea” during the 12-week course

AWARD and The Communications Council is pleased to announce the 2018 AWARD School Heads – a team of seven leading creatives from across Australia set to inspire the next generation of young talents around the country.

Coming from all walks of life, this year’s School Heads – including a CEO, Creative Group Head, Creative Directors and Senior Copywriters – will join a team of outstanding and dedicated tutors who will set challenging briefs and explore the “power of the big idea” as part of this year’s course agenda.

The announcement comes two weeks ahead of the student application deadline – Friday 23 February. Entry requirements and application forms are currently available for download from the AWARD School webpage.

The 2018 School Heads are:

  • State Name Title Company
  • NSW, Karen Ferry, Senior Copywriter, Leo Burnett
  • NSW, Brendan Willenberg, Creative Director, Clemenger BBDO
  • VIC, Sarah McGregor, Creative Director, Cummins&Partners
  • VIC, Michael Mulcahy, Creative Group Head, GTB
  • QLD, Benjamin Davis, Executive Creative Director, McCANN
  • SA, Greg Knagge, CEO NATION Creative
  • WA, Paul Coghlan, Creative Director, J. Walter Thompson

AWARD Chair Mike Spirkovski said this is an unmissable opportunity to learn from the who’s who of industry: “We are thrilled to announce our 2018 School Heads, who not only have built an enviable reputation for leading the creative landscape, but also a track record of inspiring, mentoring and discovering untapped talent around the country.

Adding: “The calibre of School Heads this year reflects the high standard of AWARD School, which is internationally renowned for launching the careers of some of our industry’s biggest names including David Droga, who took out the School’s top prize back in 1987.”

AWARD School is Australia’s pre-eminent training program for aspiring creatives, copywriters and art directors. The 12-week part time course will run from April to July in Sydney, Melbourne, Perth, Brisbane and Adelaide.

Successful applicants will be covering 10 briefs, spurring idea generation across a range of different mediums, with focus on the many new digital opportunities available to today’s creatives.
Applications for 2018 AWARD School close on Friday 23 February.


  1. Application Brief DOWNLOAD
  2. How to submit NSW | VIC VIEW
  3. How to submit WA | QLD | SA VIEW
  4. Handy Hints DOWNLOAD


  • NSW – Monday 9 April

  • VIC – Monday 9 April

  • QLD – Monday 16 April

  • SA – Monday 16 April

  • WA – Tuesday 16 April



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