‘Cupid’ baby breaks out in dance with toilet roll in latest Quilton campaign
A baby dressed as Cupid dancing with a toilet paper roll is the star of a new campaign for Quilton.
Created by Gorilla, the latest instalment follows plans to dominate the toilet tissue sector, by building on the ‘Quilton Loves your Bum’ theme.
Gorilla’s latest work sees baby Cupid performing a classic dance in the clouds before breaking out into hip hop.
https://youtu.be/TAX9zhjblZs
The campaign follows on from a 2015 ad for the brand, with ‘Cupid’ shooting toilet paper through the clouds.
The original ‘Love your Bum’ themed ad saw a baby shoot people’s bottoms from the sky.
Loretta Lau, brand manager at ABC Tissue Products said in a statement: “The summation of ‘the never-ending softness of Quilton’ is the expression of our commitment to ‘always provide the softest premium-quality toilet tissue at the best price.”
The campaign will run on TV and online.
Last month, the brand also launched its first campaign for new product, Tuffy kitchen tools.
Credits:
- Client: ABC Tissue Products
- Agency: Gorilla Communications
- Production: Finch
- Director: Alexander Roberts
