Bacardi Lion names new marketing director as Kristie Asciak departs after less than 12 months

Bacardi Lion Australia has its third marketing director in under a year after naming former Bourbon brand director Ray Noble to lead the department.

He replaces Kristie Asciak who held the role for only 11 months after replacing long standing Bacardi Lion executive Suzie MacDermott last August.

A spokesman said Asciak, who has been with Bacardi in a variety of roles since 2003, has left the business but declined to comment further. Her LinkedIn profile says she is “seeking new marketing opportunities”.