Bacardi Lion names new marketing director as Kristie Asciak departs after less than 12 months

Screen Shot 2015-07-16 at 11.22.59 AMBacardi Lion Australia has its third marketing director in under a year after naming former Bourbon brand director Ray Noble to lead the department.

He replaces Kristie Asciak who held the role for only 11 months after replacing long standing Bacardi Lion executive Suzie MacDermott last August.

A spokesman said Asciak, who has been with Bacardi in a variety of roles since 2003, has left the business but declined to comment further. Her LinkedIn profile says she is “seeking new marketing opportunities”.

Noble was most recently managing director at marketing and brand activation specialist Transfusion, which followed an eight year spell as Bourbon brand director at Beam Suntory.

Bacardi Lion is a joint venture between international drinks firm Bacardi and Australian brewer Lion and looks after the full Bacardi stable, as well as brands like Grand Marnier, Grey Goose vodka, Magners and Bombay Sapphire.

The two parties are going their separate ways next April.

Steve Jones


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.