Bacardi-Martini announces Ogilvy PR as new agency

Ogilvy PR has been appointed to Bacardi-Martini’s public relations account, handling a number of brands under the parent company including Grey Goose.

The appointment will see Ogilvy PR look after earned media and influencer programs across Grey Goose, Bombay Sapphire, St-Germain, 42 Below and Dewar’s.

Other clients of Ogilvy PR include Coca-Cola, AAMI, KFC, Supercars, Fanta and Huggies.

Denis Brown, managing director at Bacardi-Martini Australia, said: “Ogilvy PR was chosen as Bacardi-Martini’s Australian PR agency of record because it demonstrated an understanding of a key element of our business strategy – putting our brands at the heart of strategic cultural programs; creating content, events, stories and context that clearly reflect the brands’ stories. They have also been able to demonstrate a clear focus on measurable business results.”

Richard Brett, group managing director, consumer, Ogilvy PR Australia said: “Working with the Bacardi-Martini team last year showed we have a shared passion for bringing brands to life through a variety of innovative approaches. We’re now incredibly excited to be bringing our unique approach to a broader set of brands and their individual stories to engage consumers on a new level.”

The appointment begins effective immediately with the agency working across creative, execution, development, partnerships, experiential and influencer relationships.


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