Bacardi-Martini announces Ogilvy PR as new agency
Ogilvy PR has been appointed to Bacardi-Martini’s public relations account, handling a number of brands under the parent company including Grey Goose.
The appointment will see Ogilvy PR look after earned media and influencer programs across Grey Goose, Bombay Sapphire, St-Germain, 42 Below and Dewar’s.
Other clients of Ogilvy PR include Coca-Cola, AAMI, KFC, Supercars, Fanta and Huggies.
Denis Brown, managing director at Bacardi-Martini Australia, said: “Ogilvy PR was chosen as Bacardi-Martini’s Australian PR agency of record because it demonstrated an understanding of a key element of our business strategy – putting our brands at the heart of strategic cultural programs; creating content, events, stories and context that clearly reflect the brands’ stories. They have also been able to demonstrate a clear focus on measurable business results.”
Richard Brett, group managing director, consumer, Ogilvy PR Australia said: “Working with the Bacardi-Martini team last year showed we have a shared passion for bringing brands to life through a variety of innovative approaches. We’re now incredibly excited to be bringing our unique approach to a broader set of brands and their individual stories to engage consumers on a new level.”
The appointment begins effective immediately with the agency working across creative, execution, development, partnerships, experiential and influencer relationships.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
42 Below
Bacardi
Bacardi-Martini
Bombay Sapphire
Denis Brown
Dewar's
Grey Goose
Ogilvy PR
Richard Brett
St-Germain
