‘Bacardi Together’ positioning arrives in Australia

Bacardi has introduced the slogan ‘Bacardi Together’  into Australia with a new campaign based on the idea that humans are happiest when they are together.

The ad was created by Rainey Kelly Campbell Roalfe/Y&R in London and Y&R New York, and adapted locally by BMF.


  • TVC Creative: Rainey Kelly Campbell Roalfe/Young & Rubicam, London and Young & Rubicam, New York
  • Local adaptation: BMF
  • Media: ZenithOptimedia
  • PR: One Green Bean
  • Digital: Present Company
  • Events: Peer Group

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