The Bachelor dominates ad demographics despite ratings fall on last week
Ten’s The Bachelor slipped to 715,000 metro viewers last night, down from last Wednesday’s premiere episode of 846,000 metro viewers and Thursday’s episode of 739,000 metro viewers, however it was more successful across the younger advertising demographics.
According to OzTAM’s overnight preliminary ratings, the program, which saw Bachelor Matty J receive his first kiss, beat Nine’s The Block across the 16-39 and 18-49 key advertising demographics, and placed second in the 25-54s.
Its launch episode reached 1.02m metro viewers, according to consolidated figures, up 21% from its overnight audience number last week.
But it was unable to beat Nine’s The Block, which reached 982,000 metro viewers in the same time slot, and won the 25-54s key ad demographic.
It’s other commercial rival Seven, which aired Border Security: Australia’s Front and The Force – Behind the Line also managed to beat The Bachelor, achieving metro audiences of 723,000 for both shows.
Seven beat Nine in news, with 1.032m metro viewers tuning in at 6pm, ahead of Nine’s 990,000.
ABC’s most watched program was its news offering, with 745,000 metro viewers.
In the later time slot, Nine’s Britain’s Got Talent pulled 566,000 metro viewers, ahead of Ten’s Offspring, which had 559,000 metro viewers.
Nine also won the night.
topics
Border Security: Australia's Front
Britan's Got Talent
Nine
Seven
Ten
The Bachelor
The Block
The Force - Behind The Line
