Bachelor in Paradise pulls 539,000 viewers for Alex and Richie reunion episode
Ten’s much-promoted reunion between 2016’s Bachelor Richie Strahan and his ex-girlfriend Alex Nation on last night’s Bachelor in Paradise drew 539,000 metro viewers for Ten.
Ten had been promoting the episode as the uncut and raw story Australia had to see, noting it was not going to edit or manipulate the footage any way.
A sip we more commonly refer to as “I haven’t seen my ex in a year and it’s time for a chat” sip. #BachelorInParadiseAU pic.twitter.com/k9zgIBS4Xm
— Bachelor In Paradise Australia (@BachParadiseAU) April 10, 2019
Speaking to Mumbrella ahead of the episode, host Osher Günsberg said the way the showdown would be broadcast was an innovation for Australian television.
“We are the first people in the history of the franchise to have a hero, a Bachelor, and the woman that he chose come back to Paradise. And we’ve seen enough reality now to know that editing happens, and some conversation can be missed, but we’re going to show the conversation between Alex and Richie unedited. And to do that, we’re going to split the screen, which nobody has really done in primetime,” he said.
The heavily hyped reunion helped Bachelor in Paradise top the key advertising demographics of those aged 16 to 39, and those in the 18 to 49 age bracket.
In the slightly older 25 to 54 demographic, however, Seven’s My Kitchen Rules took out the win, with Bachelor in Paradise placing second.
In the overall primetime entertainment battle, My Kitchen Rules was also victorious, with 885,000 metro viewers.
Nine split its entertainment offerings, showing RBT in some cities and Paramedics in others. RBT had 243,000 metro viewers, while Paramedics pulled 271,000.
With the addition of regional figures, My Kitchen Rules remained on top in terms of entertainment, with 1.337m viewers. Bachelor in Paradise had a total of 682,000 across the country, while on Nine RBT had 316,000 and Paramedics had 404,000.
The most-watched show of the evening was Seven News, which had 1.022m for the first half hour, and 1.053m for the second half hour (which broadcasts as Today Tonight in some cities), leading into My Kitchen Rules.
In addition, Seven won the breakfast battle, with Sunrise securing 273,000 metro viewers, well ahead of Nine’s struggling Today, which had just 186,000.
The success of Seven’s news offering, combined with My Kitchen Rules, and the absence of Nine’s Married at First Sight, helped Seven take out the win.
It had a 23.6% audience share, compared to Nine’s 15.5%, ABC’s 13.9%, Ten’s 11.1% and SBS’ 4.3%.
On a network level, Seven was also victorious, with 32,1%. Nine had 24.2%, while Ten edged ahead of ABC with 18.7% and 18.3% respectively. The SBS Network had 6.6%.
10 Bold was the most-watched multi-channel, with 5.1% of the audience.
What’s with all the Bachelor plugs mumbrella?
Are we now saying 539,000 for a major much promoted tv show is a good performance?
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Hi Osher’s evil twin (even though you’re the evil one, do you still have glorious hair?),
I think if you ‘Ctrl + F’, you will find that I never said it was a ‘good’ performance. In fact I didn’t just an adjective – just the numbers: 539,000.
I make it clear it was outperformed by My Kitchen Rules, but that it did win two of the three key advertising demographics. Again, no judgement on performance, just the facts from OzTAM.
Given how much Ten promoted the program, and the social and mainstream media discussions about what happened on the episode today, its ratings seemed relevant and interesting.
People in our industry are watching Ten’s performance very closely at the moment, so the articles about the Bachelor aren’t necessarily plugs – just information and general interest.
There is an article in the pipeline in the coming days about Nine’s plans and performance in a post-MAFS world, so we’re spreading the love/plugs/stories/scrutiny/information/analysis – whatever you’d like to call it.
Vivienne – Mumbrella
Not sure what’s all the hoo-haa about….that bloody thing was advertised numreous bloody times, it was like “puke inducing” amount of times.
Completely normal everyday couple stuff sensationalised merelt for cheap public attention. Bunch of loonies!
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While watching Channel 10 over about a week, we were subjected to the overhyped absolute crap about Bachelor In Paradise and two [edited under Mumbrella’s comment moderation policy] by the names of Alex and Richie – what are their claims to fame by the way? This was more than enough for the remote not to go even near 10 when it was EVENTUALLY shown. Thank god its over.
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Well, I just noticed the comments today on Studio 10 that Kerri Anne – who by the way is with Network 10, called Bachelor in Paradise moronic! Deja vu…my comments on 11 April above, where they were “omitted”. Um
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