Bachelor in Paradise’s final moments bring 480,000 metro viewers to Ten
The ‘final decision’ segment of Bachelor in Paradise had 480,000 metro viewers last night, according to OzTAM’s preliminary ratings.
The episode itself had 414,000, a fall of 8.8% from last year’s 454,000, and a 37% fall from 2018’s 661,000.
In 2018, the final moments of the show had 774,000.
Despite the lower overall numbers, traditionally Bachelor in Paradise has performed better in the key advertising demographics, particularly the younger segment of the 16 to 39s.
Paradise traditionally screens earlier in the year
Last night, however, it was in second place in the 16 to 39s, behind Australian Ninja Warrior on Nine. Ninja also topped the 18 to 49s and 25 to 54s.
In the 25 to 54s, Ninja had a metro audience of 508,000 ahead of the 293,000 who tuned into Seven’s prime-time offering of Farmer Wants A Wife, and the 289,000 who watched the final moments of Paradise.
In total, Ninja had a metro audience of 1.098m, while Farmer had 814,000.
Ten’s head of programming Daniel Monaghan said the network was delighted with how Paradise had performed.
“This series’ overnight audience was up 7% on 2019, it ranked number one in its timeslot in under 50s, and it flooded social media whenever it was on air. It also totally dominated all BVOD viewing during its run and has become 10 Play’s number one show so far this year.
“Bachelor In Paradise was the perfect set-up for the great content still to come on Ten this year, including the new season of The Masked Singer Australia – starting tonight – the new The Bachelor Australia with Locky Gilbert on Wednesday night, Junior MasterChef, The Bachelorette Australia and more.”
In the news battle, Seven took out total people, with an audience of 1.274m, ahead of Nine’s 1.136m.
In sport, 433,000 metro viewers watched the AFL on Seven (238,000 of whom were from Melbourne), while 273,000 watched the NRL on Nine (184,000 from Sydney).
Ninja’s dominance helped Nine to an easy win overall, with a 25.0% primary channel audience share, and 32.6% as a network. Seven had 18.7%, which climbed to 26.3% with the addition of multi-channels. 7Mate’s 3.3% share was the highest amongst the multi-channels. ABC was third in the primary channels, with 14.7%. As a network, ABC had 18.7%. Ten had just 9.2% and 14.0%, while SBS finished on 5.2% and 8.4%.
