Back to the future with the NBN
Dr Mumbo hasn’t been much into computer games since being comprehensively beaten in a game of Pong by his four-year-old sister during his formative years.
So there was a mix of apprehension and delight when the latest NBN advertising campaign featuring enthusiastic video gamers was brought to his attention.
Hey @NBN_Australia if you want to make people feel like they are getting the future how about not using stock photos showing a PS3 controller when the Sony PS4 came out in 2013…
The controller shown came out in 2006. pic.twitter.com/hkVVohWfIZ— Scott Rhodie (@ScottRhodie) January 2, 2018
The game console shown, Dr Mumbo is reliably informed, is actually from this original stock image, with the cable photoshopped out to give it a more ‘modern’ feel.
Some unkind critics have suggested the age of the technology in the ad merely reflects the time taken to get creative concepts through NBN’s rigorous and through approval processes.
Dr Mumbo though would rather think it’s the agency’s kindly attempt not to scare failed gamers and luddites like him as we timidly explore the treacherous world of early 2000s-era broadband.
Like the NBN – it’s obsolete technology
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… the imagery or messaging is one thing, the content quite another.
Hmmm, “fast Internet for everyone”.
Really, by when?
Presumably, fast is better than copper based DSL up to 20/ 1 Mbps downunder, but isn’t very fast, say 50 Mbps, or may be wholesaler Nbnco means sub 100 Mbps, as in superfast, rather than Gbps, ultrafast.
Last time I checked on Nbnco fixed satellite wireless is up to 25/ 5 – interim was meant to be up to 6/ 1 – Mbps with convoluted quota, fixed terrestrial wireless is up to 50/ 20 Mbps, for fibre copper speeds don’t seem to be known prior to installation (more than a decade after the 2007 federal election in which NBN/ nbn featured, or half a decade since the 2013 federal election when it went multi-technology mode, TPG advertises their fibre copper as 50 to 100/ 20 Mbps, and which seems between $10 to $30 per month cheaper than when they resell Nbnco), hybrid fiber coax is up to 100/ 40 Mbps, and all fibre is up to 1000/ 400 Mbps?
Noted, Telstra talks of basic (12 Mbps), standard (25 Mbps), standard plus (50 Mbps) or premium (100 Mbps) …, (https://www.telstra.com.au/broadband/nbn/nbn-speeds-explained).
Faster than mobile terrestrial wireless, nope.
Faster than Inmarsat mobile satellite wireless in the Ka-band, nope.
Reputedly a tenth of premises get wireless, two fifths fibre copper, a third HFC, and a fifth all fibre.
Overdue (Nbnco harks back to them KRudd7x7 days), overpriced (access, quota, QoS, interPOI, install, development, Netflix Tax, regional broadband levy, …) and (fortunately) not yet over here (we’re on Telstra HFC and mobile terrestrial wireless, up to 30/ 1 Mbps, 2 to 3 adults, 1 to 3 teenagers, Netflix and all).
It’d be better if Nbnco were broken up and wired broadband access competition for extended metro to regional returned. (Just check out New Zealand, Singapore, France, Canada …)
Rural and remote need a subsidy, and enabling of tree or sea changes, not Nbnco distracted from wholesaling broadband access by focusing on in-flight Wi-Fi.
Now let’s see if the regulator/ government can enforce minimum service levels and maximum prices, be it monopolistic wholesaler, aggregator or comms service provider …
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… slightly updated: “It’d be better if Nbnco were broken up and wired broadband access competition for extended metro to regional returned.
[Our street used to have a choice of HFC from Telstra or SingTel Optus, DSL from Telstra or mobile terrestrial wireless from Telstra, SingTel Optus or Vodafail. In future, the choice is wired from Nbnco or wireless from Telstra, perhaps TPG, SingTel Optus or Vodafail. And may be mobile satellite wireless from …] (Just check out New Zealand, Singapore, France, Canada …)
Rural and remote need a subsidy, and enabling for tree or sea changes, not Nbnco distracted from wholesaling broadband access by focusing on in-flight Wi-Fi.
Now let’s see if the regulator/ government can enforce minimum service levels and maximum prices, such as based on benchmarks like Gbps/ $, TB/ $, responsiveness/ latency and reliability, be it monopolistic wholesaler, aggregator or oligopolistic comms service provider …”
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Ah, gotta love when agencies try to crack that elusive ‘gamer’ market..
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