Badjar Ogilvy hangs on to Myer
After what had begun to seem like an interminable process, Myer has finally made a decision on its $60m advertising account – and has stuck with Badjar Ogilvy.
The final stage of the process, which began half way through last year, saw the list narrowed to M&C Saatchi and Badjar.
The move is the latest in a frenetic marketing week for Myer boss Bernie brookes , who yesterday revealed plans for a huge advertising drive, with a doubling of its spend over the next three months.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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