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Bakers Delight launches bread for ‘sensitive tummies’ in tongue in cheek ad

Bakers Delight has launched a new ‘Lo-Fo Loaf’ for those with sensitive stomachs and intolerances.

The 30 second ad opens with a man eating a sandwich as his wife comes out saying “ah we don’t eat bread, remember what it does to my tummy”.

As the ad continues it plays sad music as the man watches bread being eaten at a dinner party and in cafes.

The man walks into Bakers Delight to buy some bread made for sensitive tummies as his wife catches him walking out of the shop.

“It’s not what you think,” the man says as the ad finishes with them both enjoying a sandwich.

The campaign was created by McCann Melbourne.

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