Bang signs property developer GJ Gardener
Communications agency Bang has added property development company GJ Gardener Homes to its portfolio.
The announcement:
July 25, 2011 –
Creative communications agency Bang is building its new business win portfolio having just picked up the NSW account for award-winning property development company G.J. Gardner Homes.
The new homebuilder operates on a Sydney head office management plus state-wide franchisee model, and Bang will be working with all parties handling multiple projects for the NSW arm of the business.
Martin Mason, Managing Director at Bang said, “We’re really pleased and also honoured to be helping a successful property company like G.J. Gardner Homes drive further sales across NSW. We’ll be engaged in the full spectrum of marketing activities and we can’t wait to get stuck in.”
Jarrod Blamey, Managing Director NSW at G.J. Gardner Homes said, “We chose to work with Bang because we’re keen to bring their ideas into the mix. We want to see how Bang can help us further target our messages to different market segments, and we know they have expertise across different channels and go-to-market techniques. They also have a strong results-driven ethic combined with ROI and measurability tools – and that definitely appealed.”
Kicking off with one of the agency’s patented ‘Brand Foundations Reports’, Bang will assist G.J. Gardner Homes with positioning and messaging strategy along with creative execution. The agency will be responsible for above-the-line advertising plus direct marketing including e-branding, telemarketing, direct mail and more.
Source: Bang press release
