Banjo hires Kevin Mackay from McCann’s Olympics pitch-winning team as first digital director
Banjo Advertising has hired its first digital director as the four-year independent agency looks to boost its digital credentials.
McCann UK’s head of digital Kevin Mackay, who led the team that won the 2012 London Olympic Games pitch as a digital, CRM, search and media planning partner, has taken on the role, and will work on a client list that includes Bonds and Nando’s.
Mackay, who has represented Great Britain as a 1500m runner, spent four years at McCann in the UK, and before that, a six-year spell at JWT Manchester.
He has run the Olympic Games digital account for the past three years, which includes work integrating campaigns for Olympic sponsors BP, Cisco and InterContinental Hotels.
Banjo are onto it – good idea to invest in digital capabilities, especially love the fact that they waited to make sure it wasn’t a fad first. Genius… Pure fucken genius.
“Banjo hires man…” – really?
Being first isn’t as important as getting it right. Banjo are a smart agency, who produce more good work than people give them credit for.
@One man’s opinion
+1
Doesn’t look a thing like Lord Sebastion Coe.