Best and Less targets low-priced womens’ fashion in Mother’s Day ‘Click’ campaign
Clothing retailer Best&Less has launched its new women’s fashion campaign ‘Click’ to coincide with Mother’s Day. The campaign, created by Banjo, promotes the fashion, sleepwear and lingerie range available at Best&Less.
Accompanied by the song ‘Mambo Number 5’ recorded by The Voice semi-finalist Steve Clisby, the ad shows a mum clicking her fingers as she switches outfits between day wear, work wear, active wear, lingerie and sleepwear.
Banjo partner Andrew Varasdi said the campaign was aimed at presenting a fresh perspective on the Best & Less range, offering “on-trend fashion at great value prices and the perfect gift for Mother’s Day.”
“The simple approach for this TVC – showing as many outfits as possible in 15 seconds – is part of the wider strategy to share with consumers the great range of products they can find at Best & Less,” he said.
The ‘Click’ campaign will run on national metro, regional and pay TV, supported by digital campaigns on Facebook and YouTube.
Credits:
- Linda McDonald – Head of Marketing
- Sara Mauceri- Advertising & PR Lead
- Ryan Barlow- General Manager
- Jade Cerfontyne- Account Manager
- Sarah King- Senior Planner
- Scott Hopkin- Creative Group Head (Art)
- Laurence Cronin- Creative Group Head (Copy)
- George Saada- Agency producer
Alison Xiao
