Alinta Energy uses cosy images to push ‘Positive energy’ message

DogWestern Australia energy firm Alinta Energy is going for a message of “positive energy” in a series of new TV ads, pushing the cosy uses its gas can be put to.

Sydney-based agency Banjo has created four films along with a radio campaign showing homely images of a kettle boiling, a  dog by a fire, a couple in front of a fireplace and a bath to show how much people rely on gas as the winter hits.

A voiceover on each of the ads points out how the company has operated in the market for 20 years, the fact it has 600,000 customers and a local service centre.

As part of the promotion the company is giving away free gas to customers during June, July and August.

The ads were directed by photographer Gary Sheppard.

Ben Lyttle, Banjo partner said: “We are sharing a few moments of relaxation: in front of a gas fire, a warm bath and a cup of tea, to position Alinta Energy as positive energy that continues to support WA.”

At Alinta Energy, General Manager Sales & Marketing John Huggart said: “Winter is the perfect time for us to reach out and remind everyone of the benefits of being an Alinta Energy customer. Banjo worked with us to articulate the campaign strategy and messaging. We’re really excited to see this campaign in market.”


Alinta Energy
John Huggart – General Manager – Sales & Marketing
Adam McCarthy – Marketing Manager
Audrea Woolgar – Marketing & Customer Engagement Manager
Campaign name:
Alinta Winter Campaign
Launch date:
Monday 30 May
Laurence Cronin – Group Head Copywriter
Scott Hopkin – Group Head Art Director
Ben Lyttle – Planning Partner
Ryan Barlow – General Manager
Smita Yagnik – Senior Account Director


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