Alinta Energy uses cosy images to push ‘Positive energy’ message
Western Australia energy firm Alinta Energy is going for a message of “positive energy” in a series of new TV ads, pushing the cosy uses its gas can be put to.
Sydney-based agency Banjo has created four films along with a radio campaign showing homely images of a kettle boiling, a dog by a fire, a couple in front of a fireplace and a bath to show how much people rely on gas as the winter hits.
A voiceover on each of the ads points out how the company has operated in the market for 20 years, the fact it has 600,000 customers and a local service centre.
https://www.youtube.com/watch?v=WYagqp_E55k
Ok so looks like stock videos with a simple voice over of a lame CVP (we are local, apart from not being). I hope they didn’t pay more than $2k per each video.