ME Bank appoints new CMO Rebecca James

January 29, 2014 11:12

ME Bank has created a new position of chief marketing officer, appointing former Lavendar executive Rebecca James to the role.

The company said the new role had been created in order to unify its positioning across customer, product, brand and marketing, as well as helping the bank focus on customer’s experience.

Jamie McPhee, CEO of ME Bank, said the new CMO role is an important building block in the growth of the bank.

“ME Bank is focused on creating a consistently superior customer experience by placing the customer at the centre of our decision making. This role furthers that aim,” said McPhee.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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