Bank of Melbourne takes Hey You marketing message to the road with bikie barista

Bank of MelbourneThe Bank of Melbourne wants to convey how fast its payment app Hey You is by serving customers the world’s fastest coffee.

In a new campaign from Saatchi& Saatchi Melbourne, a professional coffee machine has been adapted to fit in the sidecar of a high-powered motorcycle to promote the launch of the order-ahead app.

The fast-moving coffee machine, built with the help of a Melbourne coffee shop Clark’s Street Coffee and a V8 Supercar mechanic named Dave, stars in a minute-long film ‘The Race To Make Long Mach – The World’s Fastest Coffee’ that will be seeded through social media.

The custom coffee-cycle will visit locations throughout Melbourne to serve coffee and raise awareness of the app.

Jac Phillips, head of brand and marketing at Bank of Melbourne, said the unique motorbike provided a perfect way to promote the bank’s support for the start-up application.

“Bank of Melbourne is proud to support innovative start-up Hey You and the team of local makers that made the dream of super-fast coffee a reality with Long Mach,” Phillips said.


  • Client – Bank Of Melbourne
  • Head of Brand and Marketing – Jac Phillips
  • Digital and Social Media Marketing Manager – Simone Moss
  • Digital Marketing Manager – Kasia Bruckhans
  • Agency – Saatchi and Saatchi
  • Group Creative Director – Leon Wilson
  • Art Director – Tom Wenborn
  • Copywriter – Sam Harris
  • Ops Director/ Agency Producer – Emma Kinlon
  • Agency Producer – Jem Downing
  • Client Services Director – Rebecca Robertson
  • Senior Business Director – Symon van Haalen
  • Senior Social Strategist – David Albon
  • Senior Content Manager – Oliver Pelling
  • Hey You
  • Head of Marketing – Nicola Wall
  • Owner – Rebekah Campbell
  • Production Company – GUILTY
  • Director – Christopher Tovo
  • Executive Producer – Jason Byrne
  • Line Producer – Darren McFarlane
  • Production Manager – Bree Carter
  • Art Director – Pete Blackwood
  • DOP – Michael Hurren
  • Post Production – The Trace House
  • Editor Offline/ Soundmix – Chris Brown
  • Manimal
  • Editor Online / Grade – Ryan Brett
  • Producer – Grace Taylor
  • Producer – Kate Reynold
  • Photographer – Aaron Foster
  • Partners
  • Brew tech – Coffee Machine Technician – Craig Milton
  • Clark St Coffee – Owner – Melissa Floreani
  • Clark St Coffee – Barista – Trevor Stubbs
  • V8 Motorbike Mechanic – David Bourke

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