Bank of Melbourne takes Hey You marketing message to the road with bikie barista

June 1, 2016 1:02

The Bank of Melbourne wants to convey how fast its payment app Hey You is by serving customers the world’s fastest coffee.

In a new campaign from Saatchi& Saatchi Melbourne, a professional coffee machine has been adapted to fit in the sidecar of a high-powered motorcycle to promote the launch of the order-ahead app.

The fast-moving coffee machine, built with the help of a Melbourne coffee shop Clark’s Street Coffee and a V8 Supercar mechanic named Dave, stars in a minute-long film ‘The Race To Make Long Mach – The World’s Fastest Coffee’ that will be seeded through social media.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

bank of melbourne Campaign Saatchi & Saatchi

4 COMMENTS

Cod 1 Jun 16

Nice one boys, looks great.

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Oh dear oh dear 1 Jun 16

Cringeworthy.

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Jonthedentist 1 Jun 16

I only understood what the intent of the tvc was by reading the article. But I enjoyed watching it.

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Andrew 7 Jun 16

So the client wants downloads of the banking app?

Why not use a mobile specialist that can clearly provide a CPI or CPE engagement model for app downloads. These models use third party tracking and costs approx $5 for an install.

I would love to see the ROI from this campaign (number of app installs for the bank) I bet there is no accountability.

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