Bank of Queensland appoints BWM

Bank of Queensland appoints BWM

The Bank of Queensland has appointed BWM to lead a new direction for its brand and marketing.

The creative agency was appointed following a competitive pitch and a shortlisting of three agencies.

BOQ’s managing director Stuart Grimshaw said: “The BWM team understood that we’re not after an advertising campaign or a tagline, but a way to demonstrate that we’re different – not only in the way we deal with our customers, but also in the way we do things internally.”