Payments platform PayID uses a goldfish-headed man to explain the service

February 12, 2018 4:13

PayID, a payment service being developed by Australian banks, has launched a campaign staffing a forgetful man with the head, and attention span, of a goldfish to publicise the platform.

The 30 second TV commercial, part of the campaign which will also run out-of-home, digital and social channels, features the man explaining how PayID will work.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.