Bankwest attempts to recapture the ‘fun’ in its brand with animated campaigns for payment rings and credit cards

Commonwealth Bank-owned Bankwest says it is going back to its “fun” roots which separate the brand from its more bland counterparts in the financial services market, with new campaigns promoting its credit cards and Halo Payment Ring.

The bank says the campaigns revive the fun tone and style it was previously known for, which will enable it to target the 18 to 45 year old demographic. 

https://www.youtube.com/watch?v=-_LnAkZlnEU&feature=youtu.be

The campaign features a 30-second TVC for the Halo Payment Ring and two 15-second ads for the bank’s credit card offering.