The Monkeys’ first Australia Post ad showcases caring posties and community support

Australia Post has unveiled its latest campaign, ‘Everyone Matters’ featuring regional post offices, caring postmen and efficient deliveries as the organisation showcases its support communities and small business.

The integrated campaign is the first by The Monkeys since joining the Australia Post roster in September last year. The campaign is also the first since Christine Holgate was appointed as Auspost CEO, with former News Corp exec Nicole Sheffield set to join as EGM of community and consumer next month.

Ant Keogh, CCO of The Monkeys, said: “We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day. The films are humble and understated but we think that’s where their power lies.”

The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels.

Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives. The spots range from a honey producer in Tasmania, to a sugar cane farmer in Queensland, to Bruce from Braidwood – who has run his local post office for more than 20 years.

The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.

Australia Post head of enterprise marketing Anne Stout, said:“This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters.”

“The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy.”

Campaign credits:

Client: Australia Post

  • General Manager, Marketing and Community: Andrea Pearman
  • Head of Enterprise Marketing: Anne Stout
  • Senior Marketing Manager Enterprise and Community: Corrina Brazel
  • Senior Manager Brand and Advertising: Cathie Connors
  • Marketing Manager Enterprise and Community: Allison Leech

Agency: The Monkeys

  • CCO: Ant Keogh
  • Creative Director: Wayne Ching
  • Art Director: Joe Sibley
  • Writer: Hugh Gurney
  • Head of Strategy: Mike Derepas
  • Planning Director: Gareth Evans
  • Business Director: Kat Kelly
  • Group Content Director: Jaimee Kerr
  • Content Director: Louise Rutherford
  • Head of Production: Romanca Jasinski
  • Senior Producer: Lucy Trengove

Media Agency: Dentsu X

  • Head of Client Solutions: Michelle O’Brien
  • Group Client Partner: Charlie Stroud
  • Investment Manager: Angie Alexis

Production Co: Finch

  • Director: Derin Seale
  • Executive Producer: Corey Esse
  • Producer: Cath Anderson
  • DOP:Tim Tregoning
  • Editor: Drew Thompson – Arc
  • Grade: Edel Rafferty -The Editors
  • Online: Nakatomi

Sound: Paul Le Couteur – Nylon

  • Photography: The Kitchen
  • Photographer: Cory White
  • Producer: Chelsea Claydon
  • Talent Researcher: Rosey Karaula

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