Bankwest moves media trading to Perth
Ikon will next month shift its media buying for client Bankwest from Sydney to Perth
Ikon said it would create two roles in Perth but nobody in the Sydney office was available to say whether there would be redundancies, or whether planning would shift too.
Pat Crowley, the agency’s acting national CEO following the sudden departure of Dan Johns, said in a statement: “Clients are at the front and centre of every decision we make, and have always been. This move clearly demonstrates that proof point.”
Paul Vivian, Bankwest’s GM of customer communications and brand, said: “Bankwest was founded in 1895 and is one of WA’s most enduring brands, one which actively supports the communities in which it operates. We’ve been assessing how we can make this happen while maintaining the service we get from the Ikon team for some time, and the timing was right to make the transition now.”
