Banyan Tree Hotels and Resorts assigns iD Collective to PR account
International hospitality brand Banyan Tree Hotels and Resorts has appointed iD Collective to handle its PR account.
The appointment will see the agency handle Banyan Tree Group’s PR account and selected Banyan Tree and Angsana properties in Vietnam, Phuket and Macau.
The new account win adds to iD Collective’s existing client portfolio which includes Chadstone, Target, Tourism Malaysia, Spalding, AFL, Adidas, Cadbury and St Kilda Festival.
Renee Lim, Banyan Tree Group’s assistant vice president of marketing communications, said in a statement: “This is the first time we’ve engaged a PR agency in the Australian market, and we believe iD’s passion and extensive experience in the travel and tourism space make it the ideal agency to help us enhance our awareness here.”
Mary Morton, iD Colletive director, added: “We are incredibly excited at the chance to work on Banyan Tree Hotels & Resorts’ account. The Group operates one of the world’s premier hospitality businesses, and we can’t wait to explore opportunities to work alongside the Marketing and Communications team of both Banyan Tree and Angsana brands and properties here in Australia.”
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