Barangaroo marketing tenders up for grabs

Central Barangaroo - artist's impression

Central Barangaroo – artist’s impression

Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD, has invited expressions of interest from agencies for services including brand strategy, public relations and creative activation ahead of the official tender for the accounts expected to go ahead in mid-April.

Barangaroo marketing and communications director Bilyana Smith told Mumbrella the expressions of interest aims to discover what capabilities are available and interest in the project before moving ahead with the tender process.

“This is now about their credentials and their interest in the project and understanding what they do and what their capabilities and experiences are and then from there on that will go into a tender, this is what we’re disclosing what we really want for contract and go forward,” she said.

“It’s actually seeing where people are up to, what they’re doing and what they can offer and then making a decision how we’re going to structure this team again.”

“The expressions of interest will demonstrate what is in the market and what the interest is and what the services are out there and will narrow the field and not waste people’s time,” Smith added.

Barangaroo expects the tender to be released in mid-April, with the expressions of interest closing on March 3.

She said it was open to smaller specialist agencies and free agents as well as the larger creative and design shops.

Smith was unable to disclose how much the contract might be worth, however revealed the organisation is seeking to establish a three year relationships with the successful applicants. They are seeking to establish a group of agencies to form a ‘village’ model as opposed to a ‘one stop’ shop, Smith explained.

“We haven’t put numbers on it, we’ve got budgets to do this but I wouldn’t be able to disclose now what they are in terms of individual ones,” she said.

Miranda Ward


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