Barangaroo marketing tenders up for grabs

Central Barangaroo – artist’s impression

Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD, has invited expressions of interest from agencies for services including brand strategy, public relations and creative activation ahead of the official tender for the accounts expected to go ahead in mid-April.

Barangaroo marketing and communications director Bilyana Smith told Mumbrella the expressions of interest aims to discover what capabilities are available and interest in the project before moving ahead with the tender process.

“This is now about their credentials and their interest in the project and understanding what they do and what their capabilities and experiences are and then from there on that will go into a tender, this is what we’re disclosing what we really want for contract and go forward,” she said.