Barry O’Brien exits PHD

barry_o'brien_phdOne of media agency land’s most colourful characters, Barry O’Brien, CEO of PHD, is leaving the agency.

He is to be replaced by Toby Hack, currently the agency’s MD.

In an announcement from the agency, O’Brien said:

I’m very proud to have led PHD to where it is today; it’s been a fantastic journey, but following discussions with management over the last few months, the time now feels right for me to leave. What we have built is a thriving business and with the launch of the Melbourne office it will only continue to go from strength to strength. I am phenomenally proud of the achievements made over the last 3 years and confident that there is a fantastic management team in place to take the business to new heights.

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