Barry’s Drinks appoints Media33 as new creative agency
Barry’s Drinks, part of the Alter Ego Drinks portfolio, has announced Media33 as its agency for strategic media planning and investment across traditional and digital platforms.
The independent agency will handle all aspects of planning, buying, and analytics for Barry’s Drinks.
Inspired by the bars in downtown Tokyo, Barry’s Drinks is owned by Australian sports stars Bailey Smith, Charlie Curnow, Nick and Josh Daicos, and Reece Walsh.
Barry’s Drinks co-owner Robbie D’Orazio expressed his enthusiasm about the new partnership.
“We are thrilled to bring Media33 on board as our media agency partner. Their creative approach and deep expertise in navigating both digital and traditional media landscapes align perfectly with our vision for Barry’s Drinks, and their strategic insights will play a crucial role in amplifying our brand’s reach and resonance with consumers.”
Barry’s Drinks co-owner Bailey Smith added: “Media33 brings a wealth of experience and a fresh perspective to our thinking. Their ability to understand the essence of our brand and return fire with such alignment & creativity is already getting us excited for what is to come.”
Media33 executive director Michael Lambert said: “We are rapt to have been appointed by Bailey & Robbie – the brand has such strong ambitions and goals, and that is exactly what we love at Media33: a challenge, but more so a competitive challenge.
“Our team is eager to leverage our expertise, innovative strategies and creativity to drive significant results for the brand. We look forward to a successful collaboration and to contributing to Barry’s Drinks’ continued success and growth.”
The partnership is set to commence immediately, with initial campaigns planned for launch in the coming months.
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