Bashful creates ad to showcase Van Heusen’s suit that can take a pounding
Youth focused ad agency Bashful has created an advertising campaign for Van Heusen’s new Performa range of men’s travel suits.
The Surry Hills agency also had a hand in developing the Performa sub brand.
Bashful director Simon Bookallil said: “This was a dream brief – to help define the new product and then launch it. “The process from refining the product, creating a sub brand name, to establishing its core values and then expressing it through a dynamic and multi-faceted campaign was an exhilarating process for Bashful.”
Dianne Taylor, Gazal’s group brand marketing manager added: “Bashful’s slick, contemporary campaign cements our positioning as an aspirational, innovative brand in this category.”
The ad – features Richard Cilli, a principal dancer for the Sydney Dance Company, as the suit takes whatever is thrown at it.
The campaign begins on Friday. It will run on TV, print and online.
Credits:
- Bashful Director – Simon Bookallil
- Creative Director – Emil Vrisakis
- Senior Creative – Garreth Wills
- Account Director -David Astwood
- Account Manager – Jane Willersdorf
super cool. love it. love the idea, the soundtrack and the talent. well done
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noice
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Smart ad, well executed. Great job.
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Awesome ad – watched it again straight away and makes me like the suit.
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Very nice work.It has moved the brand right into my consideration set for this Saturday
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Terrific product to brief to execution. Simple, cool and crisp – just like the suit I guess!
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great ad, already a fan of the brand and this makes me like it more, it was starting to need a more fresh approach and to appeal to a younger audience and this does the trick
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Nice and simple. Good work.
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Love it
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very nice. Well done
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Not bad. I actually had my eyes on the suit throughout it too
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I wonder if Daniel Askill will ask for his work back?
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Great ad, Bashful!!
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Where are the credits for Sneezy, Sleepy, Dopey, Doc, Happy and Grumpy?
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um, this looks ok but other than the pr release where does it mention anywhere that its for a suit? the brand are known for shirts and i thought this was a shirt ad. miserable fail…
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I have to agree with Anonymous. Great ad but if you didn’t tell me this was for a suit in the article, I would have assumed it was just the shirt that was being advertised…
And I know I’m no copywriter but isn’t it crush resist(ant) and stain resist(ant)?
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