Bashful creates ad to showcase Van Heusen’s suit that can take a pounding
Youth focused ad agency Bashful has created an advertising campaign for Van Heusen’s new Performa range of men’s travel suits.
The Surry Hills agency also had a hand in developing the Performa sub brand.
Bashful director Simon Bookallil said: “This was a dream brief – to help define the new product and then launch it. “The process from refining the product, creating a sub brand name, to establishing its core values and then expressing it through a dynamic and multi-faceted campaign was an exhilarating process for Bashful.”
super cool. love it. love the idea, the soundtrack and the talent. well done
noice
Smart ad, well executed. Great job.
Awesome ad – watched it again straight away and makes me like the suit.
Very nice work.It has moved the brand right into my consideration set for this Saturday
Terrific product to brief to execution. Simple, cool and crisp – just like the suit I guess!
great ad, already a fan of the brand and this makes me like it more, it was starting to need a more fresh approach and to appeal to a younger audience and this does the trick
Nice and simple. Good work.
Love it
very nice. Well done
Not bad. I actually had my eyes on the suit throughout it too
I wonder if Daniel Askill will ask for his work back?
Great ad, Bashful!!
Where are the credits for Sneezy, Sleepy, Dopey, Doc, Happy and Grumpy?
um, this looks ok but other than the pr release where does it mention anywhere that its for a suit? the brand are known for shirts and i thought this was a shirt ad. miserable fail…
I have to agree with Anonymous. Great ad but if you didn’t tell me this was for a suit in the article, I would have assumed it was just the shirt that was being advertised…
And I know I’m no copywriter but isn’t it crush resist(ant) and stain resist(ant)?