Bashful creates ad to showcase Van Heusen’s suit that can take a pounding

Youth focused ad agency Bashful has created an advertising campaign for Van Heusen’s new Performa range of men’s travel suits.

The Surry Hills agency also had a hand in developing the Performa sub brand.   

Bashful director Simon Bookallil said: “This was a dream brief – to help define the new product and then launch it. “The process from refining the product, creating a sub brand name, to establishing its core values and then expressing it through a dynamic and multi-faceted campaign was an exhilarating process for Bashful.”

Dianne Taylor, Gazal’s group brand marketing manager added: “Bashful’s slick, contemporary campaign cements our positioning as an aspirational, innovative brand in this category.”

The ad – features Richard Cilli, a principal dancer for the Sydney Dance Company, as the suit takes whatever is thrown at it.

The campaign begins on Friday. It will run on TV, print and online.


  • Bashful Director – Simon Bookallil
  • Creative Director – Emil Vrisakis
  • Senior Creative – Garreth Wills
  • Account Director -David Astwood
  • Account Manager – Jane Willersdorf

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