News

Bashful creates ad to showcase Van Heusen’s suit that can take a pounding

Youth focused ad agency Bashful has created an advertising campaign for Van Heusen’s new Performa range of men’s travel suits.

The Surry Hills agency also had a hand in developing the Performa sub brand.   

Bashful director Simon Bookallil said: “This was a dream brief – to help define the new product and then launch it. “The process from refining the product, creating a sub brand name, to establishing its core values and then expressing it through a dynamic and multi-faceted campaign was an exhilarating process for Bashful.”

Dianne Taylor, Gazal’s group brand marketing manager added: “Bashful’s slick, contemporary campaign cements our positioning as an aspirational, innovative brand in this category.”

The ad – features Richard Cilli, a principal dancer for the Sydney Dance Company, as the suit takes whatever is thrown at it.

The campaign begins on Friday. It will run on TV, print and online.

Credits:

  • Bashful Director – Simon Bookallil
  • Creative Director – Emil Vrisakis
  • Senior Creative – Garreth Wills
  • Account Director -David Astwood
  • Account Manager – Jane Willersdorf
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.