Bashful picks up two pieces of business

Creative agency Bashful has won the accounts for property solutions provider Lend Lease and mens brand Yd.

The announcement:

Creative and strategic agency, Bashful, has been announced as the selected creative agency for both Lend Lease’s Retail and men’s apparel brand yd., signaling strong continued growth for the agency into 2011.

Lend Lease is one of the world’s leading property solutions providers including development, investment management, project and construction management and property management capabilities.

The scope of work for Lend Lease will focus on developing strategic and creative work for the company’s Australian portfolio of retail assets nationally – spanning across 15 shopping centres.

Bashful won the account based on its successful launch of the Lend Lease managed MidCity Style Space in Sydney earlier this year and Bashful’s recent campaign for the Lend Lease retail gift card program.

Michael Dockery, General Manager Marketing – Retail says: “Bashful has proven strategic and creative strength, backed by account management expertise you can rely on.

“We’re extremely excited to have now extended our relationship with Bashful to projects relating to our broader portfolio.”

Bashful director, Simon Bookallil says: “The Lend Lease and yd. wins are testament to Bashful’s offering. Expanding our relationship with Lend Lease shows their belief in us and working across 15 centres will be an exciting challenge. yd. offers us a great opportunity to do some strong creative work and we look forward to that challenge as well.”

Men’s apparel brand yd. appointed Bashful as their creative agency following a four way competitive pitch. One of the first pieces of work will see Bashful develop their 2011 Autumn/Winter multi channel campaign. yd. was established in 1995 and has 92 stores across Australia and NZ.

Bashful is a creative and strategic agency focusing on youth and popular culture marketing, located in Surry Hills. The company’s aim is to be provocateurs of popular culture, focusing on the ‘big idea’ and then executing this through specialist partner agencies.

These new clients join Bashful’s diverse industry portfolio including: Van Heusen,Contiki, Jacqui E, Mid City Style Space, Bloch, Wrangler, Goldwell and Zimmermann.

For further information, visit www.bashful.com.au

Source: Bashful press release


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